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NUDGE 10% NANO HYDROXYAPATITE FORMULA, ALWAYS: Nudge toothpaste has always been formulated with 10% nano-hydroxyapatite.
Our original tubes followed a minimalist design and did not display the percentage on the label.
We heard your feedback.
Future Nudge tubes will clearly show 10% nano-hydroxyapatite on every tube.
The formula inside current tubes is unchanged and identical.
WARM CINNAMON & CLOVE FLAVOR EXPERIENCE: A distinctive blend of cinnamon and clove delivers a warm, refreshing taste that feels clean, balanced, and sophisticated without harsh menthol or overpowering sweetness.
Designed for people who prefer a bold, modern alternative to traditional mint toothpaste.
CRAFTED WITH 10% NANO HYDROXYAPATITE: Nudge is formulated with nano-hydroxyapatite inspired by the natural structure of tooth enamel.
The rod-shaped particle design is engineered to interact efficiently with tooth surfaces, delivering a smooth, refined brushing experience and a modern alternative to traditional toothpaste formulations.
CLEAN, FLUORIDE-FREE NUDGE FORMULA: Nudge toothpaste is fluoride-free and made without SLS, parabens, artificial colors, or unnecessary fillers.
Designed for consumers who value clean ingredients, gentle formulations, and premium oral care without harsh additives.
LOW-ABRASION DAILY PERFORMANCE: Nudge uses a carefully balanced silica system that cleans effectively with a gentle feel on enamel and gums.
Suitable for daily use and for those seeking a non-aggressive toothpaste experience.
DESIGNED FOR MODERN ORAL CARE ROUTINES: Created for people who want a next-generation toothpaste that combines clean ingredients, thoughtful formulation, and contemporary flavor profiles beyond conventional mint.
CONSISTENT FORMULA, EVOLVING PACKAGING: Current tubes feature our original minimalist packaging.
Upcoming production runs will include updated tube designs with clearer communication around nano-hydroxyapatite concentration, while maintaining the same trusted Nudge formula.
PREMIUM ORAL CARE BY NUDGE: Nudge combines clean ingredients, advanced formulation design, and transparent communication to deliver a modern toothpaste experience for everyday routines.
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$ 17.97
₵224.63
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